Information Graphics

Information Graphics

Evolution and re-design of my logo

13/10/15

At this stage I had picked a font and was starting to decide on colours and developing the logo I had. I was experimenting using different colour combinations and orders. After this, I felt like I needed to develop the logo more, and add in a detachable component that could be used separately, and that would play a part in the company identity. After sketching out numerous different idea's, I then picked one of the designs I felt was the strongest and started to mock it up. 

Based on the font I was using, I used the pen tool in Illustrator to add onto it and create the shape I wanted. I eventually got it looking how I wanted it and changed it to the colours I had been testing and at this point had been thinking about using. 

My detachable component was the letter at the beginning of the name of my product surrounded by a leaf with a line in the middle, which would act as something to make the leaf more distinguishable. The rest of the logo name would fit into the detachable component and would make up the logo.

After much consideration, and after placing into a box template to see how it would look in context, I decided it was too bulky, and so, keeping the same font and the same sort of idea, I began sketching out more ideas. I was thinking about using heart monitor waves, so that my logo would then relate to the product and what it was meant to do. However, I felt as though it wouldn't fit into the design, which I wanted to be sleek and curved rather than sharp edged. 

Taking the leaf design from the previous logo, I made it smaller. Once again, the 'R' and the leaf design would serve as the detachable component.

After finally coming up with a logo I liked, I then started to develop and experiment more with it. 

Because my logo didn't quite make it obvious what the product was, I wanted to develop it so that it became more obvious. As a test, I took an image off of the internet and put it behind the logo.

After this, I once again put it onto a box design so that I could determine what it woul;d look like in context.

I didn't like the end result, and so started to look back into the research I had conducted into existing tea logos.

My inspiration came from these three logos, and I took components from each. The font of my logo came from looking at the Jaztea logo, the bar in which my logo is presented in came from the leafs & tea logo, and the idea to use various components to create a shape came from the herbaltea logo. however, instead of using leaves, I wanted to create a leaf shape using different fruits, so that I could then start projecting what my product was through my logo.

Originally, I used place holders for the design, which I would then replace with either my own photography or drawings. I used 7 different images of fruit to create my logo. At first, I changed the font of my logo completely, to one that was rounded. After this, I rotated the 'e', so that it wasn't just a boring logo with nothing intriguing to look at. After this, I created an outline that the shapes would sit on, which I would eventually delete. I then created the curved lines that my font would sit between, which I colour co-ordinated with the actual font colours.

Once this part of the logo was in place, I could then begin to add in my images, which I copied and pasted, resized and re-orientated so that I could achieve the desired shape.

After the initial testing for my new logo, I decided I liked the idea, and so set about creating simplified versions of each different fruit I had used so that I could replace the place holders. 

 I used the same process of copying and pasting, resizing and re-orientating the different shapes so that I could fill up the shape of the leaf to the best of my abilities, and once that was done, I deleted the leaf outline to get the logo I now have and prefer to all others I have created.

I intend to keep exploring with different logo designs, however, before I do that, I would first like to see the logo on my chosen box template with the rest of the information that needs adding so I have some form of idea of how to continue from the point I've reached, and what else, if anything, I can do to improve the work I have.