Creative Industries

Creative Industries

Poster Development

07/03/15

At the beginning of the project, the posters I had developed were based off of those I had seen that related to such things as Propaganda and Surrealist advertisements. Without much thought into it, I created the posters so that I could later see where I had gone wrong and how I could develop them.

For this poster, I wanted it to look aged and yet eye catching, so I used muted shades of brown and bold text, however, by adding the highly contrasted image of the world, it became overpowering and not at all like how I had hoped to achieve.

This poster was the first made using my own imagery, and was based off of Surrealist advertisement. The idea of the task was that we used our own photography without having first planned what images we could use to create a poster with, and so, because most of my images were highly detailed images of texture, the only one I didn't have like that happened to be of a graphic marker. 

When it came to making the actual poster, I realized how unsuitable the image was, and how difficult it was to create a poster without planning before hand what images I wanted to use. Overall, it was a very poorly constructed poster.

For the next series of posters we were to create, we were given guidelines of what we should include, with three different poster requirements. The first was to create a poster that had a small bit of information on it about the creative industry in small text.

The first poster I created for this requirement was a simple design, created by using my own imagery which I had edited slightly by changing the contrast, brightness and vibrance. Originally a macro image of an art board that is used on an easel, it became something extremely colourful with a lot of texture. I wanted to keep the image at a point where the grains of wood were visible and then different strokes of paint were still distinguishable.

The second poster I created by using the same image, only it was slightly more edited, since I had adjusted the curves so that it became even more colourful and even less distinguishable. With this image, the paint strokes aren't as obvious, however it has a lot of texture because of the high contrast between the colours.

Once again using my own imagery, I decided to take a photo of a whole object rather than just a closeup of the texture. I decided to take an image of a tap, however took it at such an angle that it seems to shrink towards the bottom. I found it especially hard, however, to find a place to put it onto the poster where it would look visually right.

This is one of my least favourite designs, simply because I couldn't find anywhere to put the image of the tap to make it look more visually aesthetic without adding something else into the design, which I was refraining from.

The last of the posters for the first requirement consisted of a simple back background and a duplicated image of my hand and a paint coloured ruler that I slightly edited the contrast on. I decided to slightly cross the two images because I wanted the ruler to symbolize something like a sword, which enforces my idea that art is a weapon, and without it, the world would be less interesting.

For the second poster, I had to create a poster, that could be of anything as long as it was related to the topic, and add a quote of my own choosing that was, once again, related to the topic of creativity. 

After working on the posters with the small tagline, I then began to work on the poster that included a quote. This poster is joined together with another task where I had to create a poster with a macro image and then a zoomed out image, and so I still need to create one with just the quote.

I like this poster because of the colours within the image after editing, however, I am not keen on the layout I had chosen, and so feel that it needs a lot of development. 

The white outline around the image takes away some of the impact, and the placement and colour of the quote seems almost childish to me, especially with the block of faded colour behind it, which I had originally chosen to use so that the quote would actually stand out against the brightly coloured image behind it. I also dislike the black outline around the small image in the bottom corner because, while it was meant to distinguish it from the brightly coloured image, it is of unnecessary thickness.

To develop this poster, I will incorporate research into poster design and also incorporate my research of typographical design into it, and possibly get rid of the smaller image, as I feel like two poster tasks shouldn't mix.

Typographical Design

For the typographical design poster, I first had to look into typography its self and how it varies in style from creating an actual image, to just being a font type that is made to look nicer than standard font types. 

My first design was taken loosely from a poster that I had seen, and I wanted to create something like it in terms of using different colours and shaped to create a letter or a word.

Eventually, I chose four colours that were bright and that stood out against each other, and created words using various shapes.

Overall, I am happy with how the design turned out, however, I feel that it is too obvious and is also rather unclear. Because of the way I have set it out, it looks very uncentered.

I looked at the design on a simple background without the coloured blocks behind it, and due to the shapes I have used, it still looks very uncentered.

My next design was based off of looking at the IMB logo. From this, I thought about creating a poster where the actual subject or focus point was made out of lines, however, instead, I settled to creating a design that would require the viewer to look closer at the poster so they could actually find out what it was about.

The design itself is very unclear, however, that is what I was initially aiming for, so that the view would actually have to take time to look to find the actual meaning. It is a very eye-catching design and the words within it are very small and unclear, making it necessary to get up close to read the words.

I tried looking at the design using multiple colours instead of one, yet this made the poster a lot less eye catching and more unclear in a way that you can barely read the words if you are up close.

With the next poster, I aimed to make the subject matter very obvious, whilst making the poster very clear and bright. 

I used a simple font (Helvetica) and colours that stood out against each other, whilst adding the black behind the words so as to make it bolder. I feel that the colours work very well together, and that, because I used the same colour green for the small tagline at the side, it created a sense of continuity and tied the poster together well.

The word 'Art' is slightly cut off, but thats because i feel that without the entire letter it is still plainly obvious as to what the word says.

Focal Point

My next design was based on research looking into focal points, which is where you are drawn to one thing out of everything that it is surrounded by. 

I loosely followed a design in which different shades of grey were used with one particular feature in a bright red. Rather then making a shape red, I decided to make the information I wanted to put onto the poster in red.

Overall, I feel like this design, while being very plain, is eye-catching, however, I feel like the shade of red I chose is too dull and isn't as eye-catching as it should be. That being said, because of the way I placed the squares around the text, viewers are automatically drawn to the center of the poster.

This poster has a simple design, in which I tried to create a pencil shape without it being very obvious. The various colours I have used because I feel they tie well together and achieve the effect I wanted. The font is bold and is of a size where it lines up with the edge of the colour so that the edge of the text fades into the background colour of the poster without making it any less clear.

Originally, I had decided that, since my theme for this project would be focusing mainly on the fashion industry, and I would create a very basic poster with the focus being an actual fashion design. I had used an Alexander McQueen design, however it was recommended that I use my own design.

The font, following the theme, is very basic, and I had chosen to reduce the opacity of the colour so that it was barely visible, and so the viewer would have to look closer to actually read what it says.

After the recommendation, I used one of my own illustrations, which was mainly unedited. I feel however, that finer lines would have looked better for the illustration to actually work in this case, and since I had hardly edited the image, you could still see the stroke marks from when I painted it with watercolours. 

I kept the writing the same for this poster in hopes to create the same effect, however, I feel that the actual illustration I used takes away the effect it had before.

The second poster I did with my own design was by using the same image before, however, I had redrawn it onto black sugar paper and had used a white ink pen, which gave crisper lines and more control. I edited this image so that the stroke lines of the pen were smoothed down, and so that the colour was a lot brighter. 

I prefer this poster because it has more impact against the black background, and because the image is a lot crisper than the previous one.