Creative Industries

Creative Industries

Creating posters based off of Propaganda and Surrealist advertisement

02/03/15

After doing some research into Propaganda and WW1 posters, I looked into making something that had subtle colours, which was primarily based off of the 'Your Country Needs You' poster. 

This was simply done by adding some rectangles of varying shades of the same colour, and by adding a placeholder image from the internet that I had reduced the saturation of completely and adjusted the contrast. Overall, it wasn't the effect I had wanted, but whilst holding some of the characteristics from the poster I looked at, combined with the dark wording and imagery, I feel that it is rather eye catching.

Next time, I would not adjust the contrast on the image, and would look at aging the image a little so that it wouldn't be so bold and would then have the desired look I was aiming for.

After looking into creating a Propaganda inspired poster, I then started looking into both Advertisement that was made up of Surreal imagery, as well as adverts that were very sleek and professional. Each one that I looked at was very simple, and only included a very simple image and a logo, or a picture of the product itself. 

Because of the content, very little writing was needed, and if writing was included, it was usually only a couple of words that related to the product or the company. The advertisements also used colours that you could associate with something, such as with the IKEA adverts. This colour association is used to make you think of something related to the product without actually having to use an image, which makes it sleeker, and also makes you think about all of the possible meanings behind choosing the colours within the advertisement.

 

My aim was to create a similar poster using some of the photo's I had taken myself with very little writing. The photo I had chosen to use was of a graphic marker.

Using this image, I removed the background and then edited the contrast to make it brighter, and them placed it onto my poster template.

The colour of the poster itself was less to do with what you associate the product with, and more to do with which colour would the photo stand out best against. I chose this colour because it wasn't overpowering and because the pen then stood out clearly against it. 

This poster, however, did not hit the mark I was aiming for. At the time, I didn't have the right kind of photographs to create a poster like this, and also because I hadn't thought of an informative piece of information to do with the topic itself, which is the Creative Industry in the UK. Overall, I was very unhappy with the outcome of this poster, yet it allowed me to move forwards and decided what step was best to take next to get a poster similar to this, but to a higher standard.