Information Graphics

Information Graphics

 

Evaluation

 

1/12/15

  My product is a revitalizing tea that would include various fruits that are really beneficial to the body. I will be creating numerous different packaging for the different flavours, each reflecting the flavours through the colours used in the packaging.

It is based off of numerous different other companies that produce 'Teatox' teas, which are health teas.

The Company Name: My product is called 'Revitea'. Because my tea is beneficial to the body and mind, I wanted a name that would reflect the properties, but one that would also flow. The 'Revi' part of the logo is taken from 'Revitalize' or 'Revitalizing', which boasts about the properties the tea is made for.

The Product Name: The product name is 'The Fruitea One'. It keeps a running theme in terms of the logo, and so would also allow me to tie it in with the logo. 

My original idea was to create a product of similarity- A health drink. it was originally aimed who were between first years of school and working age, and would be designed to relieve stress.

The name changed from revitalise to revote when the product changed from a health drink to a healthy fruit tea. 

I came u with different flavour combination that would benefit the different needs, and also began to think about the colours that would relate to these fruits and flavours using a colour association wheel.

after this I began looking into packaging variations and point of sale.

Initially, my project started with the testing of typography and fonts once I had decided on my product and logo.  Originally, I wanted something that was sharp in style and clear, so I went onto a website 

Once I had some chosen fonts, I began to see what it would look like in context before picking a final font from those that I had looked at.

After this, I began to come up with a logo using the font, while adding some extra detail to it.

The detail I had chose to use were leaves that were small so they weren't overpowering. I had no colour scheme at this point. 

I also began looking at creating numerous designs through the use of different fonts and styles.

I also began looking at more fonts that were less sharp and had more character. I liked the idea of having curves within my logo. Once I had decided on the curved font, I then began looking at the placement of the leaf designs I had been exploring with earlier, as well as a small swirl, which was intended to look like steam rising from a cup.

Once I had developed my logo to a stage that I was happy with, I then began exploring using different colours that followed a scheme. Upon exploring with colours, I realized that I liked using two different tones of the same colour, and that if I had the lighter tone at the back, rather than the front, it was a lot clearer and also brought something extra to the design.

At this point, I also began looking at some sketches I had made and began creating them. One of the main designs I had been looking at was incorporating both the font I had chosen to use at this point and the earlier leaf pattern design together. It mean extending the flick on the 'R' and curving it around. I explored how it would look if I added detail and looked at how the rest of the logo would fit into it. 

Eventually, I began to redesign the idea, and make it so that the leaf design was smaller and would take up less space, but would still have the same elements, such as the curves, and the joining of both the font and the design.

Still incorporating the leaf design, it became a lot smaller, and could then also serve as the detachable component. I adjusted the size of the rest of the logo so that it would fit around the design.

I decided to see what the logo would look on a packaging design I had been working on. I didn't change the colour as I was unsure of the scheme I wanted to use, however, I did see what the logo would look like with added imagery, using a placeholder of an orange, that I could then later, if I chose to, replace with my own photography or imagery.

After seeing what the logo looked like in context, I realized how much I disliked the design, and so set about creating a new design.

The design I came up with took elements from three existing designs I had looked at while researching.

Once again, using place holders, I came up with a design that incorporated the curves from some of the very first development work, as well as the idea of making a logo particularly for the specific product I was making.

The detachable component became the font and the two lines that separated it from the rest of the design. 

The design followed a leaf like stucture, which I used to enable me to place the images of fruit where I wanted them before removing them. To further my design, I took each fruit and created a version of it that lacked detail and matched the font in terms of colour tones. 

The text font in 'Century Gothic', picked for its roundness, and, even though it is rather narrow, the colours used would make it bold. Around the lettering are two small lines which create a border that distinguishes the written part of the logo from the graphical element of it. The colours of of the lines are the same as that of the font, which would be half one colour and half the other.

The graphical side to the logo would be composed of numerous chosen fruits that you can find in fruit tea's ( Apple, orange, lemon, raspberry, strawberry, grapefruit, and pomegranate ). These fruit within the logo were also to be used as different flavours. The colours for the fruits in the logo were not specific, and we're just taken from the fruit images themselves that I went over while creating them.

The shape of the logo was to be a leaf, so that, within the logo, I had a reference to tea, which was in the text part of the logo, and a reference to both fruit and that tea, in fact, is a leaf to begin with, which shows that it has been organically made and would be in its rawest form after production, without adding any unnecessary ingredients.

The Developed Logo: After some thought, I decided against my original logo because I wanted to create a logo that was specific to the flavour of tea I was designing packaging for. 

It was also pointed out to me that my tea, which was meant to be revitalizing, was lacking in the colours that would reflect that nature. 

The new logo follows the same concept as the first, but with brighter colours that are key to representing the flavour, and that are also brighter. I abandoned the full fruit entire of the first design, and instead went for curves, which would better show the flowing nature I wanted to put across.

The new logos would be flavour specific, so only two key colours would be used in the logo, and, depending on the ingredients, there would also be small fruits within the logo ( that vary for the different flavours ) that would be very discrete but still there, so as to stay connected to the original design. 

The font within this logo would remain the same, as that is the main company logo and so is what I want to be a stand alone feature of the design. It would still have two colours on both the text and the two lines, however they would reflect the flavours this time, and would follow the same colour scene as the graphical element of the design.

The Box Design: The design I had wanted to use originally was using watercolour designs of particular colours so that they were inkeeping with the flavour of the tea that the box would hold. I looked into creating pictures of fruit using watercolours, as well as dropping ink into water to see what effect it would make, however, I decided that the paintings of fruit wasn't what I wanted to do, and dropping ink into water would be too bright in colour. I settled for dropping ink onto paper and seeing what patterns it would make.

To get an idea of how it would look on actual packaging, I found an image on the internet that was similar to my idea and used it as a place holder. I wasn't keen on how it looked.

My original box design was based off of a Schwarzkopf hair dye box, that I had dismantled and measured to get a precise size. I liked the idea of having the packaging be like watercolours, which I would mix and apply to paper in colours that related to the flavour, which I would then photograph and edit. However, after creating a box that would have the idea on it, I realized that I didn't like the idea much. 

I moved on to looking at different box designs that were more unique, rather than having just a plain shaped box for my packaging.

I looked at other tea packagin, particularly the Twinings tea packaging because I like that it had a sort of clasp mechanism to keep it closed. Using a drawing someone had done, I created my own template.

This box, however, when made up, would be just another plain box, so I began looking around for unusual packaging that would relate to my product, and eventually found a teapot template.  However, the packaging was much too small and any changes to the size would then make it too big.

I also looked into different forms of packaging, such as a material bag like packaging that could also serve as a limited edition item, and therefore be part of my point of sale, however, putting it together was too complicated and time consuming.

The Packaging: The packaging is dark in colour with extremely bright colours in it so that it will catch people's eyes. The dark blue ensures that the colours in the box would stand out

Originally the design, while in the same box, was plain white with colourful patterns on it. I didn't feel like it would catch the eye of someone shopping, since white it a rather boring colour. 

While the packaging was white I did a lot of experimentation with patterning to add more colour and to fill up some of the empty space. I did this by using gingham patterns created on illustrator that varied in opacity and held the colours of the flavour I wanted to put across. The design elements were the same, such as the logo ( shape and text ) as well as the Infographics, and the writing that followed the curve of the box that tells the buyer what flavour it is, but the patterning was there to add colour which I no linger need as it would overcrowd the design.

My new design is a lot brighter colour wise and stands against a dark navy blue background. I have taken inspiration from  an existing product called 'tea India', which is where I thought about using curves instead of fruit.

There will be a small card included within the packaging that has small bits of information in it, such as the nutritional value, as well as some some information about how the tea ingredients are sourced and grown. On the backside of this card will be the benefits for the specific flavours and how it helps the drinker.

The Tea Packaging: The packaging for the actual teabags follows the same design and colour scheme as the rest of the packaging. It has the same font that runs throughout the design ( Century Gothic ) as well as some other elements, such as the tilted 'e' that I use throughout the packaging as a whole, and that is also a key part of the logo. It is plain, and will have key information on it, such as the best before date and the net weight of the packaging, and will also have the logo in one of the bottom corners, fairly small so that it is there, even though it isn't needed. On the back of the tea packets, it will have a little bit of information about he ingredients.

The Infographics: the Infographics layout comes from looking at numerous different existing Infographics, and then using the research to come up with my own that relates to my product. I chose to use a branch like design with the number of leaves specific to the number of Infographics I had made up. The leaves are bright in colour, however are still reasonably pale so that they don't stop the actual Infographics from standing out.

The Infographics themselves are simple, hand drawn designs that show what to do with no complication, and any necessary information I needed to add then goes under the leaves, and follows the curve of the design.

Advert Development: The idea for my advert was to create something eye catching using the colours from both the box and the logo, depending on the flavour the logo advertised. 

I wanted it to be bold, as there would be various different designs ( one for a billboard, an ad shell and a magazine) each different advert layout would advertise a different flavour. 

The colours and layout I have used are designed to catch people's eyes.

For my advert, I had an idea to photograph while they were blowing up, however the idea was impractical. I moved on to thinking about how else I could possible incorporate movement into my advert, and eventually came up with the idea of dropping fruit from a height and photographing it, with the intention of getting a blurred image. which I would eventually edit so that they looked as though they were coming out of a mug at high speed, to give across an idea that the product was extremely fruity.

The first advert was very loose and was mainly exploration of idea's that were linked into very loose research. The idea consisted of having fruit flying out of a mug, (the lines were to simulate the movement, since when I experimented with motion blur, it wasn't what I wanted) as well as the colour of the packaging being incorporated into it somewhere, the newly developed logo and a small headline or catchphrase. However, I knew this design looked highly unprofessional and so started looking into research for tea products.

Advert 1

My advert design takes inspiration from the liptons tea advert. 

The first advert design was made to fit into a billboard space. I wanted to use the colour of my box, so that there was some relation, and yet have a simple design using the colours from the logo and one photographic image. The image I chose to use was a photo I had taken of a mug, which I then centred and worked around, while the text was bold and simple, and carried the colours of the flavour the advert was about. I split the layout in half, so that the blocks of white and blue were centred to the middle dots in the mug, and the text was also split between the green and pink colours that appear in the logo and throughout the box design of that particular flavour. 

The logo for that flavour of tea was placed in the corner so that it doesn't dominate the advert, but so that the advert was still tied in to the product.

It was pointed out to me, however, that because of the different colours, the text was hard to read and that, also, billboard designs usually only highlight key words that they want to draw attention to, which my design didn't do.

My second advert design followed the same idea of having both the blue and the white with the mug centred, however, this time, would follow the rule of thirds. The text would be the same as that within my logo and would also be a little bolder so that the words stood out. Rather than having the full leaf logo, I took the text element of the logo and used it as part of the text for my billboard advert. 

Point Of Sale: following the same colour scheme as the packaging itself, it has elements taken from the logo. It holds nine of the packaging boxes, three of each flavour. The logo is on the front of the holding box.